Websites are an absolute necessity for business businesses in the current era of online-based globalization. Having a website is as important as having a shop, office, or telephone number that simultaneously operates as a communication and information tool, shop or office platform, marketing, and online service.
Create a website
You are as attractive as possible so that you can provide the information visitors are looking for and present it in an attractive and orderly way that builds visitor trust.
Creating a website is not easy and must look professional, especially if you are engaged in e-commerce and online stores.
In this article, I will share 9 tips that you can apply to create a professional website:
1. Start with clear navigation
Organize your pages into logically named categories and use standard terms in your menus. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to start a fact-finding.
2. Use simple language
No one wants to read a text that sounds like a term paper. Write copy as if you were speaking directly to a visitor. Suppose you are having a one-on-one conversation.
3. Apply correct SEO practices
The best websites in the world will be in vain if no one can find them. Search engine optimization done right, if Google ranks your website high through the use of optimized copy, you immediately get tremendous exposure to prospects looking for your product or service.
4. Provide all relevant information
When people browse the web, they are looking for answers. If your site doesn’t provide facts, visitors will move on to the next fact in search results. Studies show information-rich websites are the most effective at converting visitors into serious leads. And search engines like sites that provide comprehensive information, ranking higher than sparse sites that lack the depth of subject matter.
5. Make your homepage a to-the-point summary
Since your homepage is the most common entrance to your website, it should explain how customers will benefit from your content, products or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button aka leave!
6. Create a unique landing page for a specific topic
If someone is looking for information about you, say your knowledge product, he or she should land on your page dedicated to that subject. You’ll also see an increase in conversions, i.e. visitors into qualified leads and customers.
7. Use pictures to help tell your story
Create a website You are trusted by showing real photos of products and people so visitors know who you really are. Visitors want to see what they are buying and who they are buying from.
8. Include trust-building content
Explain why your company is uniquely qualified to provide its products or services. Include some details about your company’s history and achievements, especially on your about us page. Consider dedicating a page to testimonials or case studies and even a link to your review on Google
9. Always update your website
If visitors see that your content is not up to date, then your site loses all credibility. After creating your website, keep your site updated regularly, adding and removing any outdated information. This last point is very important for the progress of your business.
Attractive and simple applies to your website. Not only that, to create a website, you must understand what SEO, SEM, Coding, Networking, etc. are. If you want to dominate the search engines, hire someone who specializes in building websites with clean code and paying attention to loading speed and site optimization.
But if you don’t want to bother with it all, there are several online services that can help you create a website,
one of them that is reliable and trustworthy is Fastwork
Fastwork is the No. 1 freelance service platform. 1 in Southeast Asia that can help business owners to create websites quickly, safely, and cost-effectively for business progress.
The good thing about Fastwork is that there are quality and reliable freelancers, a safe and reliable payment system, more than 50 service categories available plus a support team that is always ready to help you. So, if you want to have a professional website without the hassle of coding, immediately use a website creation service only here