Difference between Creativity and Innovation

Difference between Creativity and Innovation

This article discusses the main differences between creativity and innovation. Change is the basic law that governs all properties. In this fast-paced world, technology changes rapidly, i.e. no one can assure you that the world will be the same in 5 years, because everything changes in the blink of an eye. So, if a person or business person wants to follow the world, then the only requirement is to be creative and innovative.

The main difference between creativity and innovation is that the former refers to a fresh idea or plan, while the latter implies starting something new to the market which was not introduced before. While Creativity is related to ‘imagination‘, whereas innovation is related to ‘implementation‘.

As new technologies continue to develop and become available, companies need to be flexible and able to keep up with the latest developments. Creativity allows them to easily identify new ways in which technology can be applied to help their business. Likewise, with social media and other forms of interactive marketing now available, it has never been more important for companies to be creative.

Allowing employees to be more creative can inspire them to come up with more interesting ideas and improve their overall results. Many of the world’s leading companies have started to adopt orthodox methods to encourage maximum creativity from their employees, such as sleeping pods and flexible work areas.

Definition of creativity

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Creativity is the characteristic of a person to generate new ideas, alternatives, solutions, and possibilities in a unique and different way.

Creativity is the ability to understand something unexpected, original and unique. It should be expressive, exciting and imaginative. It is a mirror of how beautiful a person can think under any circumstances.

It is not genetic but can be developed if one continues to learn and understand things with rare and exclusive perceptions. Creativity is a brainstorming and mind-blogging activity in which a person has to think beyond his imagination to bring about something of value. This is the activity of uncovering something that was previously hidden.

Definition of Innovation

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Innovation is the act of implementing new ideas that create some value for business organizations, government and society as well. A better and smarter way of doing things is innovation.

This can be an introduction to:

  • New technology.
  • A new product line or segment.
  • New production method.
  • Improvements to existing products.

Innovation is closely related to creativity, that is, putting creative ideas into action is an innovation, the consequences of which must be positive. It is the process of doing something better for the first time, which no other entity had previously done. It can also be referred to as changes that can bring new advantages to the company’s performance and productivity. These are of two types namely evolutionary and revolutionary.

Key Difference Between Creativity and Innovation

Following are the key differences between Creativity and Innovation:

  1. The ability to create new ideas and make them happen is creativity. The act of putting creative ideas into practice is innovation.
  2. Creativity is an imaginative process, it is opposed to innovation, because innovation is a productive process.
  3. Creativity can never be measured, but Innovation can be measured.
  4. Creativity is related to the generation of new and unique ideas. In contrast, Innovation is concerned with introducing something better into the market.
  5. Creativity doesn’t cost money. On the other hand, innovation costs money.
  6. There is no risk involved in creativity, whereas risk is always inherent in innovation.

Red Thread | There is always a difference between creativity and innovation as both are important for a company to last longer. The existence of both can lead to success. Harnessing creativity and innovation in business can improve performance and profits. The two are related to each other. But first, you need to make room for both to happen.

To be innovative, one must have the ability to take risks, experiment, ask questions, and observe things.