Difference between vision and mission

difference between vision and mission

Difference between vision and mission.| Most companies have a vision and mission statement. Like people, companies need direction. Lack of direction has shut down many businesses. In addition to leads, just like people, businesses need to set and achieve goals while knowing how to achieve them. At the same time, company employees need a sense of cohesion in order to work together in harmony. These ideas are summarized by a mission and vision statement, and this article helps explain the differences that are important for any business person to understand.

Vision is the future status of the company, but mission is the key to achieving that status. A vision requires more than just a statement. This mission has a short and concise statement. Vision is the effect whereas mission is the cause of the vision. The vision is the future situation, while the mission is the present situation. Vision talks about where do we want to go? Mission says how can we go? Vision serves to inspire people; Besides that; Missions tell people. The source of the vision is the heart while the source of the mission is the head. The vision remains the same, but the mission may change over time.

Definition of Vision

A vision statement is a clear and definite statement of what you want to achieve, and what the world will look like once you complete your mission. Think of it as the perfect scenario you’re working on. Also, knowing what’s important in the community you work in is often critical to crafting a vision statement. In contrast to a mission statement, a vision statement is future-oriented. It provides a sense of what the company values ​​to them both inside and outside the company. Occasionally, some companies will use their vision statement for public relations purposes.

Because vision statements are used to direct the overall strategic goals for a company, they tend to change less frequently. Each goal is another step towards achieving the company’s overall vision. The vision statement is written in the present tense but still serves the future of the company. When a vision statement is legible in the present tense and is accurate, companies will know that their vision is being achieved.

For example, a vision statement for a nonprofit working to eliminate homelessness might read, “All children will live in safe and affordable housingTherefore, ensuring children’s safe, adequate housing is an overall strategic goal of the non-profit.

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Example of a vision statement:

  • Google: Offers access to the world’s encyclopedia in one click.
  • Apples: We are on this planet to make great products that will not change.
  • Microsoft: PCs at every counter and in every home.
  • Coca-Cola: To pursue our mission, we must set our goals, which will work with our manufacturers to deliver to people, portfolio, partners, planet, profit and productivity.
  • Toyotas: To be the most successful and respected car company in America.
  • Nestle: To bring consumers food, which is safe, nutritious and supplies all the physiological prerequisites.

Mission Definition

A company’s mission statement is a statement about what they do every day. It defines the day to day activities of their job and everyone who works for the company contributes to that mission. Think of it like people setting daily or weekly goals for themselves to achieve. It explains to employees and customers what is currently being done. The focus is current and can change very quickly depending on the state of the business market.

For company employees, it gives workers a sense of purpose about the value of their work. This is a broad statement that describes the cohesiveness of an organization, even if they do different types of work in each department.

Often a mission statement begins with a statement such as, “We provide …” or “We offer …” or “We are …” The mission statement sets the framework for the behavior of those working in the company. Performance standards can be based on the company’s mission statement and can guide decision making for employees at various levels of the company.

Example Mission Statement:

  • Google: To systematize the world’s data and make it available to users.
  • Apples: To provide the best user facilities to our customers by providing advanced hardware and software.
  • Microsoft: To inspire everyone in the world to achieve more and more
  • Coca-Cola: To refresh the world, the ideals of moments of happiness through our brand, create our value to make a difference.
  • Toyotas: To attract and win clients with America’s most satisfying and most satisfying proprietary products and facilities.
  • Nestle: Good food, Good life.

Difference Between Vision and mission

  1. The word vision describes the company’s current position, on the other hand, the word mission describes the way to achieve the future position.
  2. Vision consists of long statements while mission has short statements.
  3. The vision is developing in the present which guides us in the future while the mission is for the present.
  4. Vision negotiates “Where” on the other hand, mission negotiates “How.”
  5. Vision answers to “where do we want to go?” Instead, the mission answers “how can we go?”.
  6. Vision drives aspirations while missions are set up to inform.
  7. The vision remains the same for a company, but the mission can change as needed.
  8. Vision inspires people to pursue goals on the other hand, mission sets goals.
  9. The vision is planned in advance while the mission follows the vision.


A vision is an evolving statement that describes the company’s future goals, and a mission is a concise and organized statement that tells how to achieve our goals for success.